25. November 2009 - European Advertising Festival 2009
From the 25th until the 27th of November we have attended the Eurobest Festival in Amsterdam, Netherlands, so to keep up with the newest trends in the advertising industry. This festival is one of the most important in Europe, as it culminates with the assignment of the prestigious Eurobest Awards for creative excellence, and this year was exceptionally interesting.
More than 850 delegates from 35 countries were present at the Eurobest Festival 2009. The programme consisted of 26 seminars and 9 workshops, held by more than 80 professionals in their respective fields. We were lucky to attend the lectures of Mark Tutssel (Chief Creative Officer, Leo Burnett Worldwide), Olivier Altmann (Co-Chairman, Chief Creative Officer) and Richarda Pinder (Chief Operating Officer) from Publicis Worldwide, as well as honorable representatives from some of the most worldwide renowned brands such as McDonald's (Pierre Worezcek – Senior Vice-President and Chief Brand and Strategy Officer for Europe), Adidas (Chris Barbour – Head of Global Digital Marketing) or Microsoft (Alex Dale – Chief Marketing Officer for Western Europe). The Awards ceremony which followed is the largest in Europe, as the winners were selected by a panel of high-profile specialists in as many as 11 different sections (Print, Outdoor, Direct, Interactive, TV/Media etc.) This year's finalists in each category can be found here.
The organisers made sure the evening programme is just as gratifying. The networking nights in Amsterdam's advertising agencies' offices, as well as the Awards ceremony and its afterparty left nobody disappointed.
29. October 2009 - Anić Holding Plus is the sponsor of "The September Issue" premiere showing
The documentary eagerly expected for months has finally arrived to Zagreb!
“The September Issue”, a not-so-short documentary about Vogue’s historically largest edition (in fact, a documentary about its editor, Anna Wintour) had its premiere showing in Zagreb in “Europa” cinema, under the auspices of Anić Holding. "The September Issue" will be played in the abovementioned cinema from the 30th of October until the 2nd of November. The main sponsors of this event are Fashion.hr and Gala Style, while Anić Holding expressed its support by allotting the organizers its mega-sized advertising space at Trg bana Josipa Jelačića free of charge. Thus the event was immediately placed at the center of Zagreb’s social scene.
19. September 2009 - Weekend Media Festival 2009
From the 17th until the 19th of September 2009, and following good memories from last year, once again we attended the three-day Weekend Media Festival in Rovinj, the central happening of the Croatian media industry. This festival is a succesful blend of captivating educative content from the most prominent names of the communications industry and creative entertainment concepts, which gathers chief actors of the region in the fields of media, marketing and PR.
This year's Weekend hosted some eminent speakers from the communications industry. Google's Head of New Markets EMEA, Christian Hernandez Gaillard, held an especially interesting lecture on the future of media and the industry, as he spoke much of the new media and the opportunities for innovative types of advertising they offer. The former career manager for stars such as Britney Spears and Justin Timberlake, as well as the creator of some of the most popular American TV reality shows, Robert Lee, led a stimulating interactive workshop. Within the workshop, the audience themselves suggested ideas for potential new TV reality shows, which were then constructively criticized and developed under the guidance of the charismatic mr. Lee.
The panel discussions touched upon somewhat more serious topics such as the impact of the global financial crisis on the media (and vice versa), as well as the future of business media and the influence of PR efforts on media content. Counting eight lectures and as many as twelve panel discussions, the Weekend Media Festival 2009 confirmed its status of the most important and substantive event of the region's media industry.
12. May 2008 - Record-breaking sizes
On Monday 12th of May 2008 on Trg kralja Tomislava we raised one of the biggest portals in the center of Zagreb.
The portal of 427m2 attracts attention with a magnificent advertisement of Peugeot’s tin pet.
15. April 2008 - TAB Out-of-Home Media Conference and Marketing Expo
From 13th until15th of April 2008 we attended the TAB OUT OF HOME MEDIA CONFERENCE & MARKETING EXPO in Boca Raton, Florida.
It was hosted by Jack Sullivan (Senior Vice President and Out-of-Home Media Director, Starcom USA) and Sean Reilly (COO & President, Lamar Advertising Company, Outdoor Divison) who prepared a programme with an outstanding agenda of relevant speakers and panelists which were discussing what is happening in the outdoor advertising industry. Also, there were three informative and stimulating workshops and Marketing Expos where one could enjoy the latest in innovation, technology and media.
The programme concluded with a gala event, the OAAA's 66th Annual OBIE Awards, a celebration of creative excellence in Out of Home Advertising. In a rare turn of events, OAAA awarded both two Best of Show OBIES to BBDO New York, for BBC World Campaign and HBO Voyeur for Breakthrough Innovation.
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